[Authored by Evans Smith, MBA Candidate] Brand loyalty consists of a consumer's commitment to repurchase a particular brand of product. Over the years, Harley-Davidson has evolved from a motorcycle shop to a lifestyle. Touting symbols on the backs of jackets and other accessories of the American Eagle and the American Flag, Harley Davidson wants to show that they represent freedom.
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Custom chopper, made in USA, has to be seen to be appreciated, heaps of fab work gone into this bike, progressive air ride in back so can be dropped to ground, custom pinstriping, too much to list, one of a kind, in Auckland
| Make | HARLEY-DAVIDSON |
| Model | CHOPPER |
| Bike Type | Road |
| Reference Code | ST2240835 |
| Price | $40,000 NZD |
| Name | Private Seller |
| Address | AUCKLAND |
The CVOTM Ultra Classic® Electra Glide® is a limited-production motorcycle for the discerning touring rider that combines custom paint, a potent powertrain and a well-chosen array of top-line accessories. The CVO Ultra Classic Electra Glide is built on the innovative Touring chassis introduced by Harley-Davidson in 2009, based on a single-spar, rigid backbone frame and a stout swingarm developed to withstand the demands of long-haul touring riders and today's more-powerful engines.
NEW YORK (Fortune) -- Today is an anniversary for motorcycle manufacturer Harley-Davidson that it would just as soon not remember.On February 3rd a year ago, with the stock market hurtling toward its March lows, Harley (HOG, Fortune 500) announced it had sold $600 million in five-year notes at a nosebleed interest rate of 15%. Yes, 15%, because the company needed the money to fund its finance company and had to pay what the market demanded.
The market, in this case, included Warren Buffett, whose Berkshire-Hathaway (BRK.B) had been husbanding cash for years, and who was pleased to give $300 million of that money to Harley at 15%. The other $300 million was put up by Davis Advisors, a mutual fund company whose Chris Davis saw Harley notes as a fine investment for his funds (which, by the way, also own Harley stock).
The annual $90 million of interest those notes carry certainly didn't help out Harley's 2009 results, though a recession that was killing sales of discretionary goods would have led to a financial wreck in any case. For the year, Harley reported shipments that were down 27% from 2008 and ended up with a $55 million loss -- its first red ink since 1993.
Still, 2009 had its redeeming features for Harley, and these certainly began with its stock price. For the year, as investors anticipated the company regaining its zoom, its stock rose by 53%.
Meanwhile, the great 2009 bull-market in junk-bond prices was producing an astounding turn in interest rates. In December, Harley sold still another block of 5-year notes -- $500 million -- at a 5¾% rate.
For swings in what it costs to do business, and for a reminder of just how remarkable the securities markets were in 2009, a 15% rate down to 5¾% is an amazing ride.
2-Pc. Harley Davidson Fat Boy Phone 
The Harley-Davidson Wide Glide is new for 2010 and it is entirely reduced to a big V-Twin engine around which they’ve contoured the old-school chopper style. Inspired from its glorious past and looking towards the future, this Dyna model is a low, stretched-out custom with drag bars and forward foot controls that give its rider a real fists-in-the-wind profile. Also, the LED stop/turn/tail light combo and side-mounted license plate keep the chopped rear fender clean; so clean that no rebel out there will ignore it. 
HARLEY-DAVIDSON FORTY-EIGHT IS A RAW AND RADICAL RIDE New Sportster Brings Brawn as Chiseled Custom with Power and Performance
OXFORD UK (January 22, 2010) - The new Harley-Davidson® Forty-EightTM motorcycle is a new factory custom in the legendary tradition of the hot rod Sportster line with the raw, elemental appeal of a Custom.
Riding low and featuring the classic 2.1-gallon (7.95 litre) "peanut" fuel tank, the Forty-Eight backs up its bulldog appearance with the performance of its blacked and polished rubber-mounted Evolution 1200 cc V-Twin engine. The low solo seat, under-bar mounted mirrors, clean rear fender and fat balloon tires emphasise the Forty Eight's focus on chiseled customisation.
"With its classic bulldog shoulders stance, the Forty-Eight strikes a distinctive look and low profile that could only come from Harley-Davidson," said Ray Drea, Harley-Davidson Senior Director of Styling. "The Forty-Eight has a collective past life experience and broken-in look that is raw and authentic."
As a Harley-Davidson Custom, the Forty-Eight is ready to ride as a radical custom and also primed to take on its rider's character and personality.Harley-Davidson Sportsters like the Forty-Eight have retained an aura of rebellion since their introduction in 1957, when the foundation of custom culture was being laid by military veterans, swaggering greasers and anyone else with a gritty garage. Sportsters became an iron canvas for many legendary choppers of that hot rod era and beyond.
Lying low from tyre-to-tyre, the Forty-Eight showcases more of its black 1200 Evolution V-Twin engine with polished accents and other components with a clean look highlighted by the traditional peanut fuel tank, small solo seat and lightening holes in the backbone mounting bracket. The Forty-Eight has more than just custom cool styling with the smooth ride on new front fork sliders, a fat and wide 150 mm front tyre and slammed rear suspension.With Electronic Sequential Port Fuel Injection (ESPFI) and a broad torque curve, the Forty-Eight delivers a powerfully responsive ride with smooth clutch effort. The chrome, staggered shorty dual muffler pounds out the distinctive Harley-Davidson American V-Twin sound.
The Forty-Eight embraces the street up front with forward foot controls, low profile custom handlebar, under-bar mounted mirrors, fork-mounted turn signals, slammed speedometer mounting bracket and lightened fork brace. A unique dual texture solo seat fits the lone rider, while a passenger pillion, footpegs and backrest are some of the many accessories that can be added.
The black chopped rear fender with combination stop/turn/tail lights help show-off the fat 150 mm rear tyre and 16-inch Black Steel Laced wheels. The front tyre also rides on a wide black wheel.
The Forty-Eight is available in Vivid Black, Brilliant Silver and Mirage Orange Pearl colours.
Forty-Eight features and highlights:
* Blacked and polished rubber-mounted Evolution 1200 cc V-Twin engine with chrome accents
* Electronic Sequential Port Fuel Injection (ESPFI)
* Steel 2.1-gallon (7.95 litre) peanut fuel tank with lightening hole mounting bracket
* One-piece, solo Sportster classic seat
* 710mm seat height
* Fat balloon tyres
* 16-inch Black Steel Laced wheels
* Low profile custom handlebar
* Under-bar mounted mirrors
* New front forks with wide triple clamps
* Chopped front fender mounted on fork brace with lightening holes
* Fork brace mounted chopped front fender
* Blacked components including air cleaner cover, clutch and brake levers and turn signals
* Chopped rear fender
* Stop-turn-tail lights
* Two-year factory warranty
* Harley-Davidson Smart Security System
Is this a picture of a new Harley Davidson sport bike? Well, yes it is — sort of. The picture is an Brutale 910 made by the MV Agusta motorcycle company in Italy. It produces about 6,000 motorcycles a year and sells about one-sixth of those through importers in the United States. Are they cool? Well, Bruce Banner will be riding one in the upcoming Bat Man flick, "The Dark Knight" so you be the judge. Why did I say it was a Harley Davidson? HD recently purchased the company for about $109 mil. Many think that this will give the Harley Davidson "instant credibility," both abroad and here at home in the sport bike market. It appears that the MV Agusta motorcycle company had started falling on hard times, due to the weak U. S. dollar and otherwise weak sales. Smelling a good deal Harley snapped up the company. Around $70M of the $109M purchase price is targeted at paying of MV’s existing debt, which means that it gets to restart as a zero debt company. While the news may be great for motorcyclists interested in sport bikes, the news wasn’t well received by HD shareholders. On the news, HD stock (HOG) dropped to a 52 week low and closed at $32.33 on Fri., July 11.
Il Giro d’Italia è già partito e il 20 maggio farà tappa a La Thuile. Ad Aosta dal 2 al 4 ci sarà il raduno delle Harley Davidson. Ma ancora prima cominceranno a rombare gli stomaci dei buongustai con cinque mesi di appuntamenti con l’enogastronomia valdostana.Molti gli appuntamenti: vi segnaliamo quelli più prossimi.
Il primo è con la festa delle cascine di Pont-Saint-Martin (18-21 maggio), rinomata per la carne alla griglia. “Alla Feta di Bouli” di Roisan (26-28 maggio), ai piedi della Valle del Gran San Bernardo, protagonista è il bollito, cucinato dopo aver lasciato la carne (pollo, vitello, manzo) a macerare con erbe aromatiche di montagna e abbondante sale per alcuni giorni.
Il 24 giugno si terrà a Champdepraz la Sagra del Dolce, mentre il giorno seguente ad Avise la Sagra della “Fiocca” una panna montata con frustini di betulla nel freddo di una grotta dove il ghiaccio si conserva anche d’ estate.
Dal 6 al 9 luglio a Bosses sarà protagonista lo Jambon Dop, un prosciutto crudo stagionato negli alpeggi di montagna.
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